Which Categories do Well on Indiegogo and Kickstarter? Related article: Organizing Digital Marketing for Kickstarter or Indiegogo Campaign They are not interested in making money by promoting your products or participating in schemes that will make them richer. Both Indiegogo and Kickstarter backers came here to find innovative, cool products for themselves. Your product has to be designed for consumers. B2B products also don’t work well with crowdfunding audiences.There are some, but they mostly use their audiences instead of driving traffic from the platforms.
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You can’t find many successfully funded software products. Generally speaking, both platforms are not suitable for:
Let’s start by discussing some similarities between Indiegogo and Kickstarter. *** What Won’t Work on Indiegogo and Kickstarter? That’s why I highly encourage you to read all the sections as there is so much to learn about before you can choose between Kickstarter and Indiegogo. But I can’t promise that you’ll understand all the whats and whys. In case you’re in an absolute hurry, I’ve created a summary table so you can get the overall image. Buckle up, and let’s start the battle of Indiegogo vs Kickstarter. From their page builders to the maximum duration of the campaigns, their analytics, platform fee, and much more. Read on to discover how they rank according to the 16 factors we’ve analyzed. However, each has its positives and negatives. You can find all sorts of creative projects on both platforms, and depending on the kind of product you’re planning on launching, you may opt for one or the other. Gofundme is also a platform for fundraising but for personal or charity-based campaigns - not a topic we tend to cover - so it just leaves intrepid fundraisers with the artistic and commercial focus of Indiegogo and Kickstarter.īut which one will it be? Which one should you choose? Indiegogo or Kickstarter? These 2 are streets ahead of the thousands of other active and popular crowdfunding platforms with different funding models currently littering the web. No two crowdfunding websites were created equal, but Kickstarter and Indiegogo have certainly risen to the top.
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